CHRIS [A:] EzineArticles.com is a matching service that helps email newsletter publishers and webmasters looking for supplemental content relating to their niche to find articles that will add value to their audience while simultaneously giving the author free exposure to a qualified audience.

It's successful because of the rich-depth of the expertise from our 29,000+ expert authors and our team's fanatical attention to our members from an author support & speed perspective. Also helps that all 200,000+ articles within the website project have all been hand-approved to ensure that they meet or exceed our 5 pages of editorial guidelines.

EzineArticles.com is not a one-man show, but rather there is a management team behind this project including talented web developers and very efficient editors. We're committed to building systems that supports all of the stakeholders involved in the project, and by doing so, we can scale without losing a quality focus along the way. 

CHRIS [A:] Is Having Fun a good reason? :-) Yes.

I always wanted to be a rock-star and perform in front of millions of people, but I didn't have the talent for that career possibility.

With article writing & marketing, I'm able to reach and positively impact millions of people every month; some by helping via providing the platform to gain access to specialized knowledge and some by being the catalyst through which they can share their expertise and gain access to a qualified audience they might not have had access to.

CHRIS [A:] I'm going to over-simplify it to make it easy to digest:

1) You write short articles, 250-700 words that share your expertise or knowledge.

2) At the bottom of your articles is a "RESOURCE BOX" where you list a small bio and pitch for your business, your website, or whatever you want the reader to do after they are looking for more resources on the topic you wrote about.

3) You syndicate or distribute your articles to sites that accept them, such as us.

4) Ezine publishers, webmasters, bloggers and other content seekers come looking for supplemental content they can use to add value to their thousands, tens of thousands, hundreds of thousands or millions of members. They get the content for free and you, as the writer of the content, get exposure to their audience.

End result: The article writers gets qualified traffic to their website for years to come...for FREE. The only cost is your time to write quality short original articles and submit/syndicate them.

CHRIS [A:] Article writing & marketing, like advertising, should never be a one-shot thing. It's something you do over-and-over-and-over again and build it into your business model.

In the long haul, many authors even find it to cost less than traditional online advertising...so much so, that they hire writers to help them crank up the volume to further enhance the results.

Yes, 10-50 articles is nice, but you should see the results that can be possible with 500-5000 articles put into syndication.

Best advice I can give: 1-10 articles is not enough. Write, submit and track the results from 50-100 articles before determining if this strategy is right for you.

http://shop.ezinearticles.com/articleproduction/

CHRIS [A:] I wrote & produced the "Article Production Strategies" guide because I noticed about 86% of our authors had no problem getting started in article marketing activities; but the real spoils, in terms of massive gobs of qualified visitors and targeted traffic coming back to the authors website mainly went to the top 14% of our authors who submitted more than 11 articles.

The guide's purpose is to help bridge the gap and give the expert some base guidelines, strategies, insider-tips and secrets to help save them 3-6 months worth of struggle trying to make article marketing pay off for them. 

CHRIS [A:] Having a plan and then hiring great people to help you execute that plan. Doing it all on your own is worse than having a 'job'.

CHRIS [A:] Tony Robbins of La Jolla, California helped me focus my energy and launch into massive action.

Jay Abraham of LA, California helped me prioritize the building of profit pillars.

Dan Sullivan of Toronto helped me leverage my unique abilities and to surround myself with other executives who had complementary unique talents.

CHRIS [A:] Getting everything done without the support of a full team.

CHRIS [A:] Thinking I could become the best at every job function required to make the business run. Today, I know my role as the entrepreneur business-builder and not the 'manager' or 'do everything guy'.

CHRIS [A:] Wow, excellent question!

Every online business person's challenge is completely related to where they are at personally within their business startup to maturity cycle. The tools and strategies may change, but the underlying business-basics & principles are just the same as any offline business... which means, your future challenges are based on overcoming your own business incompetence more so than overcoming online marketing impossibilities.

There are many industry threats or challenges that netpreneurs face in the coming years, such as the rising negative impact of email spam, the rising competitive pressure of a larger population of competitors online who will eat your customer base for lunch, the impact of clients wanting to interact with you via IM (Instant Messaging), digital rights management is a major issue that threatens sales, managing piracy in far away lands, and keeping JV or affiliate partners motivated in the face of a high volume of opportunity fighting for a small number of super affiliates that control a large amount of net influence.

CHRIS [A:] When our authors or clients tell me that because of the platform, tools or training that we provided them -- that it helped them to achieve their goals or exceeded their wildest expectations; then I know we've succeeded.

CHRIS [A:] Don't wait. Get a plan together. Take action, Do it. Better to be taking massive action and failing than not taking enough action. Set goals. Track your metrics. What gets measured, gets managed. Learn and soak up the training programs that can shave months or years off your learning curve; but at a certain point you must stop active learning and then leap into massive action. Lastly, failure doesn't exist... You only fail when you cease trying.

For those venturing into using articles to help build their exposure level, I will leave your readers with one strong piece of advice: Be original and only write/submit original articles that you either personally wrote or have an exclusive right to the content. Never engage in PLR (private label rights) articles or other tactics that can quickly dilute your credibility. Be original. The world rewards originality and it's your ticket to content longevity on the web.  

CHRIS [A:]  Thanks for inviting me for this interview.

Cheers,
Christopher Knight, Publisher
http://EzineArticles.com/
http://Ezine-Tips.com/
http://EzineArticles.com/blog
http://ChrisKnight.com/

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